Why in the world this App is not pre-baked into iOS fresh out of the box to the day boggles my mind?! 🤯 This App is SUPER cool though, and incredibly useful. Now this is a free app from the iOS App Store that, yes you need to go search for and download. Although that workflow still works today, the creating a Genius Bar appointment experience evolved even further into one of the most undervalued and under promoted iOS Apps in their entire Apple ecosystem. That process further evolved to needing to log in online with an Apple ID and Password to make sure customers weren’t making multiple appointments when they only needed one, therefore clogging up the queue. Well years back when I worked at Apple you would have to go to from a desktop web browser, look up the Apple store in question, and book an appointment slot online. That being said, in 2020 how in the heck do you make a Genius Bar appointment!? Now although the aesthetic and design has evolved over the years, Apple still stands behind the idea that customers can visit the Apple store to learn about new products, engage with product specialists to ensure they get the product that will work for their needs, go to the Genius Bar to have that product repaired when it is not functioning properly, and finally the ability to recycle that product after it has reached the end of its life cycle. 😉 I believe the Genius Bar is still a core part of Apples DNA, and has been deeply influential on how other retail stores look at customer service.
Although I may be a bit impartial, it’s hands down my favorite area of the Apple store. This iconic service has been around almost 20 years since Apple retail first began. The Genius Bar at the Apple Store has been around since the very first Apple Store opened at Tysons Corner Center mall in Tysons, Virginia back in 2001.
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